Parentapps was created by two parents who were overwhelmed with the amount of information they were receiving from their children’s primary school.
The current website did not show all of the additional services that Parentapps had to offer. The Connect App was at the forefront of the business but the website/videography / School Tours / Photography services were not easy to find.
I updated the logo strapline from “Keeping you connected” to “Engagement made easy” as this fitted the narrative better for the number of services we have. I reduced the number of pages and consolidated information in order to make the User experience better and I changed the colour palette and font to appear friendly whilst still having that tech feel across the pages.