Auckland College Independent School sets out to provide an education of the highest quality, which allows every pupil to reach their academic and personal potential in a safe, happy and stimulating environment. It aims to prepare pupils to enter the world as individuals, fully equipped with the skills needed to be successful and happy in both their careers and personal lives, whilst making a valuable and long-lasting contribution to the wider community.
The current website was dated and not fit for purpose. The images used on the website did not represent the college in 2022. They wanted a website that was modern and contemporary whilst still holding onto their traditional values within the college.
I came up with a concept centred around the letters “AC” an acronym for Auckland College. My design team did some research into finding as many words as possible that fit the college’s values that start with the letters AC. The result was a bold typographic approach with a fun photoshoot for the kids to help achieve the desired result.